I’m a creative and adaptable marketing professional with a strong understanding of digital platforms and expertise in developing integrated, multi-channel marketing campaigns.
My marketing and communications experience includes nonprofits, trade associations, B2B high-tech startups, and other mission-driven organizations. Working in a variety of industries has provided me with the ability to translate complex or technical topics into engaging marketing content for different audiences and stakeholders.
I was born in South Florida and raised in the Washington, DC area. I graduated from Virginia Tech with a dual degree in Marketing and Psychology in 2017 (let me try to read your mind).
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Skills + Interests
- Social media marketing
- Digital strategy
- Content strategy
- Email marketing
- Digital advertising
- Web content development
- Creative project management
- Branding
- Integrated marketing and communications
- Budget tracking and forecasting
- Vendor management
Systems + Tech
- Adobe Creative Suite – Photoshop, Indesign
- Microsoft Office Suite
- Canva
- CMS – WordPress, Kentico, Sitecore
- Google Analytics
- Google Ad Manager
- Google Search Console
- Hubspot
- Pipedrive
- Higher Logic/Informz
- Netforum
- Constant Contact
- Hootsuite
- Sprout Social
- Spredfast
- Trello
- Box
- Basecamp
- Smartsheet
- Raisedonors
- Salesforce
Sara Rice 